VR World came to us with the challenge of creating an experience-driven center and introduce the technology of the future to the most skeptic audience, New Yorkers. For three months, we built the core creative team and developed the brand resulting in a unique cultural experience at the heart of Manhattan. 

Summer 2017, the 25,000 sq. ft historic retail space became the world’s largest and most well placed Virtual Reality showcase in the world.

The space now features over 40 immersive experiences for the top VR and AR developers, becoming the largest hub for this technology. 

Read what the press had to say.