Seriously, what is cryptocurrency and why should you care?

Simply put, when you purchase cryptocurrencies you are you are buying tech stock, a piece of the blockchain and a part of the network. What’s novel about cryptocurrency is there is no New York Nasdaq or Stock Exchange in the middle, setting rules. You set the rules.

Behind every blockchain technology lie encryption techniques that make digital currencies possible. Blockchains create shared public records of every transaction ever made, built on reliability and accuracy — a far cry from today’s financial institutions (ahhh hmmm Wells Fargo scandal).

Cryptocurrency is the real Occupy Wall Street and by investing you are a part of the revolution.

So just exactly how are people making money off of these digital currencies? Initial Coin Offerings or ICO’s are similar to IPOs (Initial Public Offerings), where forward thinking crypto focused entrepreneurs are raising capital for their companies. The only difference between ICO and IPO is company “shares” come in the form of cryptocurrency tokens.

The ICO market is red hot right now. In 2017, there have been over 92 ICO launches and collectively they have raised more than $1.7 billion, according to CoinDesk.

The value of cryptocurrencies like Ether and Bitcoin have skyrocketed since the start, making them an ideal investment, even for the early skeptics. Bitcoin was valued at just $0.07 in 2010 and is now worth $4,800 per coin!

But, in a male dominated industry, only a handful of powerful females are disrupting the space. It’s vital that more women take the plunge and start investing — women have a significant and unique power as entrepreneurs and investors.

Female founders contribute some of the most eye-popping stats around growth in revenue and financial efficiency. A study done by hedge-fund researcher Karen Rubin found that female CEOs outperform males 3 to 1 in the S&P 500, Rubin also found that women CEOs produced equity returns 226% better than the S&P 500 over a 12 year period.

What’s more, women earn higher returns. Fidelity Investments released an analysis earlier this year showing, on average, women perform better than men when it comes to investing by 0.4 percent. Although this percentage may seem small — over time it adds up.

Women bring the potential for a rich, diverse community of stakeholders who are pragmatic and proactive in approach. But often times lack of exposure leads to lack of understanding, and with the spread of alternative facts online, it can daunting to even think about diving into blockchain.

Bitcoin has grown into a technology, a currency, and more importantly a community of pioneers who see the power in decentralized investing. There’s a huge sea of unknowns here, but the risk is worth the reward.

Why we're starting a different kind of magazine about creatives.

The need to highlight the environmentally conscious creative community.

I’ve always believed that individual actions can create rippling changes. The scale has never mattered to me because so many of the things we do have so many visible and invisible reactions. We live in a beautiful deeply interconnected world full of opportunities to make positive change — all of the effects you may never feel. But it’s this mystery, the possibility of doing good that has continued to drive me forward in what I do.

I’ve always been a creative person, inspired by the magic of nature and the people who do amazing things to change the way humanity perceives their relationship with the natural world.

I’ve passionately studied works of literature, architecture and design by people like Wendell Berry, Buckminster Fuller, and Frank Lloyd Wright. These people inspired monumental changes in our approach and perspectives on topics such as building community, our relationship with agriculture, the disconnect between modern economics on a finite planet, and more.

I’ve passionately studied works of literature, architecuture and design by people like Wendell Berry, Buckminster Fuller, and Frank Lloyd Wright. These people inspired monumental changes in our approach and perspectives on topics such as building community, our relationship with agriculture, the disconnect between modern economics on a finite planet, and more.

But who are their modern counterparts?

There are of course those influential changemakers who are still going strong, Paul Hawken, David Suzuki and Bill McKibben, to name a few. But there is also a new generation of creatives, thinkers, and writers who are beginning to leave their mark and change the course of modern civilization as we know it. I want to talk to all of them, learn what are they doing and share it with you.

I truly believe climate change will be the single most important issue of the 21st century. It is already causing conflicts and will continue to do so if we don’t begin to create resilient systems. Worst of all, our media isn’t inspiring us to take action or providing us with the stories, businesses or information we need.

I truly believe climate change will be the single most important issue of the 21st century. It is already causing conflicts (Syria is probably the most notable) and will continue to do so if we don’t begin to create resilient systems. Our media isn’t inspiring us to take action or providing us with the stories, businesses or information we need.

That is why I want to highlight the individuals who are working to bring positive environmental and social change to the world — big and small.

Think The Great Discontent meets Yes! Magazine.

You might be thinking why a print magazine if we’re talking about environmental problems? I’ll be touching upon this in an entire article, but the short story is the internet, phones and computers still use a ton of energy. A print magazine like this will be like a book you’ll want to keep, share with friends, and dig into. We will be using FSC certified paper or possibly a rock based paper and will be making the magazine 100% recyclable.

I'll also be integrating Solare's principles into the magazine:

We're well underway with our interviews for the first issue and we're already planning our second. We will be publishing the interviews individually on a channel on Medium, where the content will have a better opportunity to gain leverage. 

 

Story behind Solare

After a big wake up call a year ago, I decided to lean in towards my fear, jump in the abyss and start my own business, Solare. 

I’ve been swimming ever since and staying above the water. Learning how to ride the waves!

The word Solare is derived from the Italian verb Asolare which means gentle breeze and the intangible beauty found in nature. Think of watching a sunset or the pleasure that comes from taking an aimless walk. The little sweet moments that make the human experience magic, that’s what’s Asolare!

I believe we have stopped appreciating the process when it come to creation and this pressure is exhausting the base of our chains, the little bees that keep the hive alive! Our employees. We focus too much on sprinting to a never reaching end line without questioning WHY we are running in the first place.

My intention with Solare is to disrupt the way we do marketing by doing work from the heart and holistically again. We want to peel the onion and connect with WHY we do what we do and think long term.

Solare is composed of a network of the brightest thinkers and doers that work from a space where they only give their highest contribution because of their alignment with their original fire. Our focus on this phase is to define and examine our value system and grow strong and slowly by working with clients whose mission resonate with ours.

We want the bees of the Solare hive to shine bright. Because after all, the rainbow is not a rainbow if any color is tuned out. I believe if you are engaged and curious into whatever task you are doing, you will excel at it because you are running on currency that’s precious, passion!At Solare* we want to nurture the fire of employees and clients alike.

All creative at Solare is framed by our understanding of the cultural currents that shape our generations relationships with the brands, and create the best solutions and unforgettable experiences.We believe that brands must think and act holistically across touch points to drive authenticity and value. For the same reason, Solare focuses on the intersection of technology, art and sustainability, and co-create with brands that align with the company’s values of aligning profit and purpose.

If the our mission resonates with you, please shoot us an email to info@solarecreative.com and and share with us your hopes and dreams. Let us know how we can help you.

Lastly, follow our visual journey @solarecreative and get your creative juice flowing TODAY with these vibey tunes on Spotify. 

With gratitude,

Angela del Sol