CASE STUDY: Coffee Meets Bagel
For the launch of the new video feature of popular dating app, Coffee Meets Bagel, we came up with the concept of "Let Yourself Be Seen."
In an oversaturated online dating world, CMB stood to us for encouraging its users to be unfiltered and authentic, and we were thrilled to create a social experiment to bring this to life. With the help of artists, connection and culinary experts, we created an intimate experience to explore layers of connection with all of the senses.
Vulnerability is an essential ingredient for authentic connection, so with the help of Authentic Relating Training International experts, we lead relational exercises to create presence, purpose, and authenticity amongst CMB guests.
On another room, we created an interactive video installation with the help award-winning artist Blake Shaw, to invite guests to paint videos on walls with electric paint rollers, developing moving-image collages in the process.
Brooklyn-based designer Ali Macdoodle created "Mirror Mirror,"an installation and lighting experience that blended digital and physical interaction to highlight the fun and curious ways people find love in the digital world.